[err:数据源标签'PE.DataSource id="cone" datasource="软件_内容页" itemId="30" xslt="true"'返回数据错，原因：分析 EntityName 时出错。 行 79，位置 23。，源码：<root><GeneralID>30</GeneralID><NodeID>2962</NodeID><Title>营销策划部东方广场招商方案(doc 46页)</Title><SoftSize>542.00</SoftSize><SoftSizeUnit>KB</SoftSizeUnit><Hits>
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   </BrowseTimes><SoftVersion></SoftVersion><SoftLanguage>1</SoftLanguage><Stars>★★★</Stars><Author>佚名</Author><Keyword>招商加盟,营销策划,团队建设</Keyword><CopyFrom>本站原创</CopyFrom><SoftType>1</SoftType><CopyrightType>1</CopyrightType><DecompressPassword></DecompressPassword><OperatingSystem>Win9x/NT/2000/XP/2003</OperatingSystem><UpdateTime>2010年11月01日</UpdateTime><RegUrl>http://</RegUrl><DemoUrl>
&lt;a href="http://" target="_blank"&gt;查看演示&lt;/a&gt;
</DemoUrl><DefaultPicUrl>/UploadFiles/nopic.gif
     </DefaultPicUrl><SoftIntro>&lt;p&gt;营销策划部东方广场招商方案目录：&lt;br /&gt;
第一篇 团队组建&lt;br /&gt;
1.1人员配备&amp;hellip;&amp;hellip;4&lt;br /&gt;
1.2到岗时间&amp;hellip;&amp;hellip;4&lt;br /&gt;
1.3组织架构...4&lt;br /&gt;
1.4 各组织相关职能..5&lt;br /&gt;
1.5各岗岗位描述&amp;hellip;&amp;hellip;.7&lt;br /&gt;
1.6各职位薪金标准及计法..13&lt;br /&gt;
第二篇 招商氛围形成&lt;br /&gt;
2.1包装总纲&amp;hellip;.15&lt;br /&gt;
2.2应用系统&amp;hellip;.15&lt;br /&gt;
2.3招商通路包装&amp;hellip;&amp;hellip;.15&lt;br /&gt;
2.4卖场（招商、销售咨询中心）成立及形象包装&amp;hellip;&amp;hellip;17&lt;br /&gt;
2.5形象宣传包装&amp;hellip;&amp;hellip;.21&lt;br /&gt;
第三篇 招商现场资料及物料准备&lt;br /&gt;
3.1项目规划设计部分资料..23&lt;br /&gt;
3.2视觉形象延展设计.24&lt;br /&gt;
3.3工程及其它配合&amp;hellip;.26&lt;br /&gt;
3.4招商物料及宣传用品&amp;hellip;&amp;hellip;.27&lt;br /&gt;
第四篇 招商实施及推案方式&lt;br /&gt;
4.1总策略31&lt;br /&gt;
4.2招商策略&amp;hellip;&amp;hellip;31&lt;br /&gt;
4.3品牌战略&amp;hellip;.32&lt;br /&gt;
4.4招商及销售阶段控制&amp;hellip;&amp;hellip;.33&lt;br /&gt;
4.5内部认购入市时机和时间建议&amp;hellip;36&lt;br /&gt;
第五篇 招商推广&lt;br /&gt;
5.1 推广原则&amp;hellip;.40&lt;br /&gt;
5.2 推广手法 ..40&lt;br /&gt;
5.3 招商主要设想和措施&amp;hellip;..40&lt;br /&gt;
5.4 招商推广及费用计划&amp;hellip;..41&lt;br /&gt;
附&amp;nbsp; 1招商推荐会方案&lt;br /&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; 2广告公司工作内容&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;营销策划部东方广场招商方案内容提要：&lt;br /&gt;
&amp;nbsp; 销售预热期&lt;br /&gt;
项目进度：主力店签约完成&lt;br /&gt;
目的：树立产品市场形象，广泛传播楼盘卖点，累积目标客户，建立客户关系网，奠定后期营销基础&lt;br /&gt;
广告形式：媒体推广+活动推广&lt;br /&gt;
媒体推广：报纸（杂志）+电视（展板）+电台+直邮&lt;br /&gt;
活动推广： 外展场+租赁主联谊会&lt;br /&gt;
广告重点：广而告之树立物业形象，积蓄客户，检验市场的反应，检验价格定位，确认推广卖点的接受度，寻求以最佳方式表现产品的特质&lt;br /&gt;
行动要点&lt;br /&gt;
使项目品牌形象与企业实力形象有一个具体衡量的标准,项目的实体展示，使项目品质形象具化。&lt;br /&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; 销售期&lt;br /&gt;
项目进度：招商完成50%。&lt;br /&gt;
目的：针对目标客户进行强有效的推广措施，塑造整体营销气势，迅速推动销售&lt;br /&gt;
广告形式：营销活动为主，媒体宣传为辅&lt;br /&gt;
媒体推广：报纸（杂志）+直邮+楼体条幅&lt;br /&gt;
活动推广： ：新老客户以及相关目标客户联谊会&lt;br /&gt;
广告重点：广告以直接、强势方式突出楼盘鲜明特质为主体述求点，唤起目标客户的购买欲望，促成成交依据不同的时段，间隔性立体广告攻势，促使成交，扩大业绩。以独立的卖点进行针对性宣传，吸引特定客户。&lt;br /&gt;
行动要点&lt;br /&gt;
针对性销售、优惠促销、以老带新、快速消化&lt;br /&gt;
&amp;nbsp;&amp;nbsp; 内部认购入市时机和时间建议&lt;br /&gt;
4.5.1内部认购条件&lt;br /&gt;
4.5.1 .1项目进度&lt;br /&gt;
&amp;nbsp;&amp;nbsp;主力店签约完成&lt;br /&gt;
&amp;nbsp;&amp;nbsp;招商整体工作完成50%左右&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;br /&gt;
&amp;nbsp;&lt;/p&gt;
</SoftIntro><SoftIntroEncode>营销策划部东方广场招商方案目录：
第一篇 团队组建
1.1人员配备&amp;hellip;&amp;hellip;4
1.2到岗时间&amp;hellip;&amp;hellip;4
1.3组织架构...4
1.4 各组织相关职能..5
1.5各岗岗位描述&amp;hellip;&amp…</SoftIntroEncode><SoftIntroEncodenr>营销策划部东方广场招商方案目录：
第一篇 团队组建
1.1人员配备&amp;hellip;&amp;hellip;4
1.2到岗时间&amp;hellip;&amp;hellip;4
1.3组织架构...4
1.4 各组织相关职能..5
1.5各岗岗位描述&amp;hellip;&amp;hellip;.7
1.6各职位薪金标准及计法..13
第二篇 招商氛围形成
2.1包装总纲&amp;hellip;.15
2.2应用系统&amp;hellip;.15
2.3招商通路包装&amp;hellip;&amp;hellip;.15
2.4卖场（招商、销…</SoftIntroEncodenr><DownloadUrl>下载地址|qy060910xin/k06060221ght65tgdtfrr5.zip</DownloadUrl></root>]
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						<span> <A href="http://www.cgcxo.com/zlxz/List_2913.html">生产运作</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2914.html">现场管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2915.html">JIT准时生产</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2916.html">生产绩效</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2917.html">安全生产</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2918.html">设备管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2993.html">IE工业工程</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2994.html">PPAP</A> </span>
					</div>
					<div class="teamright">
						<span> <A href="http://www.cgcxo.com/zlxz/List_2995.html">TOC管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2996.html">TPM生产维护</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2997.html">TQM全面质量</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2998.html">班组长管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3000.html">丰田生产</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3001.html">工艺技术流程</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3002.html">进度管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3003.html">看板管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3004.html">清洁生产</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3005.html">生产工序</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3006.html">生产管理知识</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3008.html">生产培训</A> </span>
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				<A href="http://www.cgcxo.com/zlxz/List_2861.html">财务管理</A>
				<div class="teampopbox">
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					<div class="teamleft">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2919.html">财务分析</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2920.html">财务报表</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2921.html">内部控制</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2922.html">资产管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2923.html">融资管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2924.html">审计管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2926.html">核算管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2927.html">税务筹划</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2929.html">收益管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2930.html">债务管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2931.html">预算管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2932.html">财务会计</A> </span>
					</div>
					<div class="teamright">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3010.html">财务报告</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3011.html">财务出纳</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3013.html">财务培训</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3014.html">财务知识</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3015.html">成本管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3016.html">风险控制</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3022.html">资金管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3017.html">负债</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3018.html">公司理财</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3019.html">股票证券</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3020.html">外汇与汇率</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3021.html">现金流量分析</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3012.html">财务管理案例</A> </span>
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			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2862.html">信息化</A>
				<div class="teampopbox">
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					<div class="teamleft">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3105.html">ERP MRP</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3106.html">Oracle</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3107.html">OA自动化</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3108.html">EIP信息门户</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3109.html">CRM客户关系</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3110.html">sap实施</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3111.html">BPM流程管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3112.html">网站策划</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3113.html">信息化方案</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3114.html">信息技术</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3115.html">电子政务</A> </span>
					</div>
					<div class="teamright">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3116.html">电子商务</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3127.html">EAM资产管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3120.html">KM知识管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3121.html">数据仓</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3122.html">集成化产品开发IPD</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3123.html">信息化综合知识</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3124.html">bi商务智能</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3125.html">协同商务CPC</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3126.html">集成制造系统CIMS</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3117.html">scm供应链管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3118.html">pdm产品数据管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3119.html">PLM产品生命周期</A> </span>
					</div>
				  </div>
				</div>
			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2871.html">品牌管理</A>
				<div class="teampopbox">
				  <div class="innerteam-b">
					<div class="teamleft">
						<span> <A href="http://www.cgcxo.com/zlxz/List_3088.html">品牌推广</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3089.html">品牌策划</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3090.html">品牌市场</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3091.html">品牌整合</A> </span>
					</div>
					<div class="teamright">
						<span> <A href="http://www.cgcxo.com/zlxz/List_3092.html">品牌建设</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3093.html">品牌设计</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3094.html">品牌分析</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3095.html">品牌策略</A> </span>
					</div>
				  </div>
				</div>
			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2872.html">战略管理</A>
				<div class="teampopbox">
				  <div class="innerteam-b">
					<div class="teamleft">
						<span> <A href="http://www.cgcxo.com/zlxz/List_2869.html">策略管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3071.html">发展战略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3072.html">竞争策略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3074.html">财务战略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3075.html">营销战略</A> </span>
					</div>
					<div class="teamright">
						<span> <A href="http://www.cgcxo.com/zlxz/List_3076.html">营销策略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3077.html">战略报告</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3078.html">战略诊断</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3079.html">采购战略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3080.html">品牌战略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3073.html">人力资源战略</A> </span>
					</div>
				  </div>
				</div>
			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2873.html">企业文化</A>
				<div class="teampopbox">
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					<div class="teamleft">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2863.html">企业文化</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3173.html">组织文化</A> </span>
					</div>
					<div class="teamright">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3174.html">企业形象</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3175.html">文化建设</A> </span>
					</div>
				  </div>
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			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2876.html">公司管理</A>
				<div class="teampopbox">
				  <div class="innerteam-b">
					<div class="teamleft">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_2925.html">股权管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3160.html">公司治理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3161.html">董事与股东</A> </span>
					</div>
					<div class="teamright">
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3162.html">家族企业</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3163.html">内部管理</A> </span>
      						<span> <A href="http://www.cgcxo.com/zlxz/List_3164.html">母子公司管理</A> </span>
					</div>
				  </div>
				</div>
			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2877.html">创业指导</A>
				<div class="teampopbox">
				  <div class="innerteam-b">
					<div class="teamleft">
						<span> <A href="http://www.cgcxo.com/zlxz/List_2928.html">投资管理</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3165.html">创业指南</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3166.html">财富人生</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3167.html">个人发展</A> </span>
					</div>
					<div class="teamright">
						<span> <A href="http://www.cgcxo.com/zlxz/List_3168.html">风险投资</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3169.html">投资策略</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3170.html">创业计划书</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3171.html">成功致富</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3172.html">名企案例</A> </span>
					</div>
				  </div>
				</div>
			</li>
			<li>
				<A href="http://www.cgcxo.com/zlxz/List_2881.html">管理制度</A>
				<div class="teampopbox">
				  <div class="innerteam-b">
					<div class="teamleft">
						<span> <A href="http://www.cgcxo.com/zlxz/List_2899.html">人事制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_2908.html">品质管理制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3146.html">生产制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3147.html">财务制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3148.html">营销制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3149.html">企业规章制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3150.html">绩效制度</A> </span>
					</div>
					<div class="teamright">
						<span> <A href="http://www.cgcxo.com/zlxz/List_3151.html">行政制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3152.html">制度建设</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3153.html">门卫制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3154.html">安全制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3155.html">仓库制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3156.html">员工管理制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3157.html">培训制度</A> </span>
						<span> <A href="http://www.cgcxo.com/zlxz/List_3158.html">奖罚制度</A> </span>
					</div>
				  </div>
				</div>
			</li>
		</ul>
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